SDR Playbook

Outbound sequences, cold email, LinkedIn and ICP work — the modern SDR’s daily playbook.

32 articles

Start here · Pillar guide

The Complete SDR Playbook for 2026: Your End-to-End Guide

The definitive SDR playbook for 2026: ICP definition, list building, multichannel cadences, cold email, LinkedIn, call scripts, handoff, metrics, and AI tools.

Read the guide
SDR Coaching Programs: Build a System That Scales RevenueSDR Playbook

SDR Coaching Programs: Build a System That Scales Revenue

Design SDR coaching programs that cut ramp time, lift quota attainment, and scale without burning out managers. Framework, cadence, and metrics inside.

Stefano Breglia·Jul 9, 2026·13 min read
SDR Onboarding Checklist: 30-Day Plan That Cuts Ramp TimeSDR Playbook

SDR Onboarding Checklist: 30-Day Plan That Cuts Ramp Time

A tactical 30-day SDR onboarding checklist that gets new reps to first meeting in week two and quota-ready by day 30. Built from 1,000+ AI role-play sessions.

Stefano Breglia·Jul 8, 2026·14 min read
SDR Tech Stack: Build Your Essential Sales Tools in 2025SDR Playbook

SDR Tech Stack: Build Your Essential Sales Tools in 2025

Build an SDR tech stack that drives productivity without bloat. Learn which tools to prioritize, how to integrate them, and what to measure for maximum ROI.

Stefano Breglia·Jul 4, 2026·16 min read
SDR Messaging Framework: Write Outreach That Gets RepliesSDR Playbook

SDR Messaging Framework: Write Outreach That Gets Replies

Build a repeatable SDR messaging framework that drives reply rates. Learn the exact structure, personalization tactics, and testing approach top teams use.

Stefano Breglia·Jul 2, 2026·14 min read
SDR Ramp Time: Cut Time-to-Productivity by 40% in 2025SDR Playbook

SDR Ramp Time: Cut Time-to-Productivity by 40% in 2025

SDR ramp time drags revenue. Learn the 7-step framework to cut time-to-productivity by 40% using AI role-play, structured coaching, and measurable milestones.

Stefano Sechi·Jun 29, 2026·13 min read
SDR Battlecards: Build a System That Wins Every ObjectionSDR Playbook

SDR Battlecards: Build a System That Wins Every Objection

SDR battlecards equip your team with instant, proven responses to every objection. Learn how to build, deploy, and maintain a battlecard system that converts.

Stefano Breglia·Jun 27, 2026·13 min read
SDR Career Path: Map Your Journey From BDR to LeadershipSDR Playbook

SDR Career Path: Map Your Journey From BDR to Leadership

Navigate every stage of the SDR career path with clarity. Discover timelines, skills, and promotion triggers from BDR to AE, manager, and beyond.

Stefano Sechi·Jun 24, 2026·13 min read
SDR Promotion Criteria: Build a Framework That Wins Buy-InSDR Playbook

SDR Promotion Criteria: Build a Framework That Wins Buy-In

Define clear SDR promotion criteria that align your team, reduce attrition, and build a repeatable path from SDR to AE. Framework, metrics, and real examples inside.

Stefano Sechi·Jun 23, 2026·13 min read
SDR Compensation Plans: Design Structures That Drive BehaviorSDR Playbook

SDR Compensation Plans: Design Structures That Drive Behavior

Build SDR compensation plans that reward the right activities, align with business goals, and motivate reps to hit quota consistently.

Stefano Sechi·Jun 23, 2026·17 min read
SDR Performance Improvement Plans: Fix Underperformance FastSDR Playbook

SDR Performance Improvement Plans: Fix Underperformance Fast

Learn how to build SDR performance improvement plans that rescue struggling reps, protect quota, and avoid the cost of mis-hires—with frameworks that work.

Stefano Sechi·Jun 22, 2026·13 min read
SDR Quota Attainment: 7 Levers That Move the NumberSDR Playbook

SDR Quota Attainment: 7 Levers That Move the Number

Most SDR quota attainment problems aren't effort issues—they're leverage issues. Learn the seven tactical levers that separate 40% attainment from 120%.

Stefano Sechi·Jun 22, 2026·14 min read
SDR Email Prospecting: 9 Tactics That Get Replies in 2025SDR Playbook

SDR Email Prospecting: 9 Tactics That Get Replies in 2025

Master SDR email prospecting with 9 proven tactics that boost reply rates. Learn subject lines, personalization, timing, and follow-up strategies that book meetings.

Stefano Sechi·Jun 21, 2026·13 min read