SDR Playbook

Outbound sequences, cold email, LinkedIn and ICP work — the modern SDR’s daily playbook.

51 articles

SDR Prospecting Sequences: Build Cadences That Book MeetingsSDR Playbook

SDR Prospecting Sequences: Build Cadences That Book Meetings

Learn how to design SDR prospecting sequences that convert. Get the exact touch patterns, channel mix, and messaging frameworks that book meetings.

Stefano Sechi·Jun 16, 2026·16 min read
SDR Call Reluctance: 9 Tactical Fixes That Get Reps DialingSDR Playbook

SDR Call Reluctance: 9 Tactical Fixes That Get Reps Dialing

SDR call reluctance kills pipeline before it starts. Here are 9 tactical fixes—from pre-call rituals to AI role-play—that get hesitant reps dialing.

Stefano Sechi·Jun 16, 2026·11 min read
SDR Onboarding Checklist: 30-60-90 Day Plan That WorksSDR Playbook

SDR Onboarding Checklist: 30-60-90 Day Plan That Works

A tactical SDR onboarding checklist and 30-60-90 day plan that gets new reps ramped, confident, and quota-ready—without overwhelming them or your managers.

Stefano Sechi·Jun 15, 2026·13 min read
SDR Coaching: How to Train Reps Without Pulling Them Off the PhonesSDR Playbook

SDR Coaching: How to Train Reps Without Pulling Them Off the Phones

Learn how to deliver high-impact SDR coaching without sacrificing daily activity. Proven frameworks for training reps in the flow of work.

Stefano Sechi·Jun 14, 2026·14 min read
SDR Metrics That Matter: Beyond Dials and Activity CountsSDR Playbook

SDR Metrics That Matter: Beyond Dials and Activity Counts

Stop measuring dials. Start tracking SDR metrics that predict revenue: conversation rate, objection velocity, and qualification depth.

Stefano Breglia·Jun 14, 2026·12 min read
SDR to AE Handoff: Build a Clean Process That Wins DealsSDR Playbook

SDR to AE Handoff: Build a Clean Process That Wins Deals

A broken SDR to AE handoff kills pipeline velocity and deal quality. Learn how to design a seamless transition process that protects revenue and accelerates close rates.

Stefano Sechi·Jun 12, 2026·13 min read
How to Define Your Ideal Customer Profile (ICP): A Tactical GuideSDR Playbook

How to Define Your Ideal Customer Profile (ICP): A Tactical Guide

Learn how to define your ideal customer profile with tactical frameworks, real examples, and a step-by-step worksheet. Build an ICP that drives pipeline.

Stefano Sechi·Jun 12, 2026·15 min read
LinkedIn Prospecting for SDRs in 2026: Your Tactical PlaybookSDR Playbook

LinkedIn Prospecting for SDRs in 2026: Your Tactical Playbook

Master LinkedIn prospecting with proven tactics for SDRs: profile optimization, Boolean search, engagement frameworks, and multi-threaded outreach that books meetings in 2026.

Stefano Sechi·Jun 11, 2026·16 min read
Cold Email Framework: 7 Proven Templates That Get RepliesSDR Playbook

Cold Email Framework: 7 Proven Templates That Get Replies

Master the cold email framework SDRs use to book meetings. Seven battle-tested templates, personalization tactics, and A/B testing strategies that drive replies.

Stefano Sechi·Jun 10, 2026·16 min read
The Complete SDR Playbook for 2026: Your End-to-End GuideSDR Playbook

The Complete SDR Playbook for 2026: Your End-to-End Guide

The definitive SDR playbook for 2026. Master ICP definition, list building, multichannel sequences, cold email, LinkedIn, cadence design, handoff, metrics, and AI.

Stefano Sechi·Jun 10, 2026·23 min read
Building High-Converting Outbound Sales Sequences That DeliverSDR Playbook

Building High-Converting Outbound Sales Sequences That Deliver

Master the art of building high-converting outbound sales sequences. This tactical guide provides a framework for SDRs to personalize, optimize, and close more deals.

Stefano Breglia·Jun 9, 2026·9 min read
Sales Call Preparation Checklist: 8 Steps to Winning CallsSDR Playbook

Sales Call Preparation Checklist: 8 Steps to Winning Calls

A complete sales call preparation checklist used by top performers. Follow these 8 tactical steps to research, plan, and execute calls that convert.

Stefano Sechi·Jun 8, 2026·11 min read