SDR Playbook

Outbound sequences, cold email, LinkedIn and ICP work — the modern SDR’s daily playbook.

51 articles

SDR Battlecards: Build a System That Wins Every ObjectionSDR Playbook

SDR Battlecards: Build a System That Wins Every Objection

SDR battlecards equip your team with instant, proven responses to every objection. Learn how to build, deploy, and maintain a battlecard system that converts.

Stefano Breglia·Jun 27, 2026·13 min read
SDR Career Path: Map Your Journey From BDR to LeadershipSDR Playbook

SDR Career Path: Map Your Journey From BDR to Leadership

Navigate every stage of the SDR career path with clarity. Discover timelines, skills, and promotion triggers from BDR to AE, manager, and beyond.

Stefano Sechi·Jun 24, 2026·13 min read
SDR Promotion Criteria: Build a Framework That Wins Buy-InSDR Playbook

SDR Promotion Criteria: Build a Framework That Wins Buy-In

Define clear SDR promotion criteria that align your team, reduce attrition, and build a repeatable path from SDR to AE. Framework, metrics, and real examples inside.

Stefano Sechi·Jun 23, 2026·13 min read
SDR Compensation Plans: Design Structures That Drive BehaviorSDR Playbook

SDR Compensation Plans: Design Structures That Drive Behavior

Build SDR compensation plans that reward the right activities, align with business goals, and motivate reps to hit quota consistently.

Stefano Sechi·Jun 23, 2026·17 min read
SDR Performance Improvement Plans: Fix Underperformance FastSDR Playbook

SDR Performance Improvement Plans: Fix Underperformance Fast

Learn how to build SDR performance improvement plans that rescue struggling reps, protect quota, and avoid the cost of mis-hires—with frameworks that work.

Stefano Sechi·Jun 22, 2026·13 min read
SDR Quota Attainment: 7 Levers That Move the NumberSDR Playbook

SDR Quota Attainment: 7 Levers That Move the Number

Most SDR quota attainment problems aren't effort issues—they're leverage issues. Learn the seven tactical levers that separate 40% attainment from 120%.

Stefano Sechi·Jun 22, 2026·14 min read
SDR Email Prospecting: 9 Tactics That Get Replies in 2025SDR Playbook

SDR Email Prospecting: 9 Tactics That Get Replies in 2025

Master SDR email prospecting with 9 proven tactics that boost reply rates. Learn subject lines, personalization, timing, and follow-up strategies that book meetings.

Stefano Sechi·Jun 21, 2026·13 min read
SDR Activity Tracking: What to Measure Beyond DialsSDR Playbook

SDR Activity Tracking: What to Measure Beyond Dials

Most SDR activity tracking systems count the wrong things. Learn what to measure beyond dials to predict pipeline, spot coaching gaps, and scale rep performance.

Stefano Breglia·Jun 20, 2026·17 min read
SDR Onboarding Plan: A 30-60-90 Day Framework That WorksSDR Playbook

SDR Onboarding Plan: A 30-60-90 Day Framework That Works

Build a structured SDR onboarding plan that gets new reps productive fast. A step-by-step 30-60-90 day framework with measurable milestones.

Stefano Sechi·Jun 20, 2026·16 min read
The Complete SDR Playbook for 2026: Your End-to-End GuideSDR Playbook

The Complete SDR Playbook for 2026: Your End-to-End Guide

The definitive SDR playbook for 2026: ICP definition, list building, multichannel cadences, cold email, LinkedIn, call scripts, handoff, metrics, and AI tools.

Stefano Sechi·Jun 19, 2026·30 min read
SDR Voicemail Scripts: What to Say to Get Callbacks in 2025SDR Playbook

SDR Voicemail Scripts: What to Say to Get Callbacks in 2025

Master SDR voicemail scripts that earn callbacks. Proven templates, tonality tips, and tactical guidance for every outbound scenario.

Stefano Sechi·Jun 17, 2026·14 min read
SDR Talk Tracks: Build Scripts That Sound Natural and Book MeetingsSDR Playbook

SDR Talk Tracks: Build Scripts That Sound Natural and Book Meetings

SDR talk tracks fail when they sound robotic. Learn how to build flexible frameworks that help reps sound confident, natural, and book more meetings.

Stefano Breglia·Jun 17, 2026·17 min read