SDR Playbook

Outbound sequences, cold email, LinkedIn and ICP work — the modern SDR’s daily playbook.

32 articles

SDR Activity Tracking: What to Measure Beyond DialsSDR Playbook

SDR Activity Tracking: What to Measure Beyond Dials

Most SDR activity tracking systems count the wrong things. Learn what to measure beyond dials to predict pipeline, spot coaching gaps, and scale rep performance.

Stefano Breglia·Jun 20, 2026·17 min read
SDR Onboarding Plan: A 30-60-90 Day Framework That WorksSDR Playbook

SDR Onboarding Plan: A 30-60-90 Day Framework That Works

Build a structured SDR onboarding plan that gets new reps productive fast. A step-by-step 30-60-90 day framework with measurable milestones.

Stefano Sechi·Jun 20, 2026·16 min read
The Complete SDR Playbook for 2026: Your End-to-End GuideSDR Playbook

The Complete SDR Playbook for 2026: Your End-to-End Guide

The definitive SDR playbook for 2026: ICP definition, list building, multichannel cadences, cold email, LinkedIn, call scripts, handoff, metrics, and AI tools.

Stefano Sechi·Jun 19, 2026·30 min read
SDR Voicemail Scripts: What to Say to Get Callbacks in 2025SDR Playbook

SDR Voicemail Scripts: What to Say to Get Callbacks in 2025

Master SDR voicemail scripts that earn callbacks. Proven templates, tonality tips, and tactical guidance for every outbound scenario.

Stefano Sechi·Jun 17, 2026·14 min read
SDR Talk Tracks: Build Scripts That Sound Natural and Book MeetingsSDR Playbook

SDR Talk Tracks: Build Scripts That Sound Natural and Book Meetings

SDR talk tracks fail when they sound robotic. Learn how to build flexible frameworks that help reps sound confident, natural, and book more meetings.

Stefano Breglia·Jun 17, 2026·17 min read
SDR Prospecting Sequences: Build Cadences That Book MeetingsSDR Playbook

SDR Prospecting Sequences: Build Cadences That Book Meetings

Learn how to design SDR prospecting sequences that convert. Get the exact touch patterns, channel mix, and messaging frameworks that book meetings.

Stefano Sechi·Jun 16, 2026·16 min read
SDR Call Reluctance: 9 Tactical Fixes That Get Reps DialingSDR Playbook

SDR Call Reluctance: 9 Tactical Fixes That Get Reps Dialing

SDR call reluctance kills pipeline before it starts. Here are 9 tactical fixes—from pre-call rituals to AI role-play—that get hesitant reps dialing.

Stefano Sechi·Jun 16, 2026·11 min read
SDR Onboarding Checklist: 30-60-90 Day Plan That WorksSDR Playbook

SDR Onboarding Checklist: 30-60-90 Day Plan That Works

A tactical SDR onboarding checklist and 30-60-90 day plan that gets new reps ramped, confident, and quota-ready—without overwhelming them or your managers.

Stefano Sechi·Jun 15, 2026·13 min read
SDR Coaching: How to Train Reps Without Pulling Them Off the PhonesSDR Playbook

SDR Coaching: How to Train Reps Without Pulling Them Off the Phones

Learn how to deliver high-impact SDR coaching without sacrificing daily activity. Proven frameworks for training reps in the flow of work.

Stefano Sechi·Jun 14, 2026·14 min read
SDR Metrics That Matter: Beyond Dials and Activity CountsSDR Playbook

SDR Metrics That Matter: Beyond Dials and Activity Counts

Stop measuring dials. Start tracking SDR metrics that predict revenue: conversation rate, objection velocity, and qualification depth.

Stefano Breglia·Jun 14, 2026·12 min read
SDR to AE Handoff: Build a Clean Process That Wins DealsSDR Playbook

SDR to AE Handoff: Build a Clean Process That Wins Deals

A broken SDR to AE handoff kills pipeline velocity and deal quality. Learn how to design a seamless transition process that protects revenue and accelerates close rates.

Stefano Sechi·Jun 12, 2026·13 min read
How to Define Your Ideal Customer Profile (ICP): A Tactical GuideSDR Playbook

How to Define Your Ideal Customer Profile (ICP): A Tactical Guide

Learn how to define your ideal customer profile with tactical frameworks, real examples, and a step-by-step worksheet. Build an ICP that drives pipeline.

Stefano Sechi·Jun 12, 2026·15 min read