SDR

Everything tagged SDR — practical B2B sales advice you can turn into reps.

115 articles

Cold Call Opening Lines: 11 Proven First Sentences That WorkCold Calling

Cold Call Opening Lines: 11 Proven First Sentences That Work

The first sentence of your cold call determines whether you get 10 seconds or a dial tone. Here are 11 cold call opening lines that actually book meetings.

Stefano Sechi·Jun 23, 2026·17 min read
SDR Promotion Criteria: Build a Framework That Wins Buy-InSDR Playbook

SDR Promotion Criteria: Build a Framework That Wins Buy-In

Define clear SDR promotion criteria that align your team, reduce attrition, and build a repeatable path from SDR to AE. Framework, metrics, and real examples inside.

Stefano Sechi·Jun 23, 2026·13 min read
Cold Call Objection Handling: 9 Techniques That Win MeetingsCold Calling

Cold Call Objection Handling: 9 Techniques That Win Meetings

Master cold call objection handling with 9 proven techniques. Learn exactly what to say when prospects push back—and turn resistance into booked meetings.

Stefano Sechi·Jun 23, 2026·15 min read
SDR Compensation Plans: Design Structures That Drive BehaviorSDR Playbook

SDR Compensation Plans: Design Structures That Drive Behavior

Build SDR compensation plans that reward the right activities, align with business goals, and motivate reps to hit quota consistently.

Stefano Sechi·Jun 23, 2026·17 min read
Cold Call Voicemail Strategy: 7 Tactics That Get CallbacksCold Calling

Cold Call Voicemail Strategy: 7 Tactics That Get Callbacks

Most cold call voicemails get deleted in seconds. Learn the 7 proven tactics that turn voicemail into a callback engine—with scripts and timing.

Stefano Sechi·Jun 22, 2026·15 min read
SDR Performance Improvement Plans: Fix Underperformance FastSDR Playbook

SDR Performance Improvement Plans: Fix Underperformance Fast

Learn how to build SDR performance improvement plans that rescue struggling reps, protect quota, and avoid the cost of mis-hires—with frameworks that work.

Stefano Sechi·Jun 22, 2026·13 min read
Cold Call Follow-Up Strategy: Turn No-Answers Into MeetingsCold Calling

Cold Call Follow-Up Strategy: Turn No-Answers Into Meetings

Most reps quit after three dials. Learn the exact cold call follow-up strategy that turns no-answers into booked meetings—timing, cadence, and what to say.

Stefano Breglia·Jun 22, 2026·13 min read
SDR Quota Attainment: 7 Levers That Move the NumberSDR Playbook

SDR Quota Attainment: 7 Levers That Move the Number

Most SDR quota attainment problems aren't effort issues—they're leverage issues. Learn the seven tactical levers that separate 40% attainment from 120%.

Stefano Sechi·Jun 22, 2026·14 min read
Cold Call Tonality: How Your Voice Wins or Loses MeetingsCold Calling

Cold Call Tonality: How Your Voice Wins or Loses Meetings

Master cold call tonality to book more meetings. Learn the exact vocal techniques—pitch, pace, energy—that make prospects say yes in the first 20 seconds.

Stefano Breglia·Jun 21, 2026·15 min read
SDR Email Prospecting: 9 Tactics That Get Replies in 2025SDR Playbook

SDR Email Prospecting: 9 Tactics That Get Replies in 2025

Master SDR email prospecting with 9 proven tactics that boost reply rates. Learn subject lines, personalization, timing, and follow-up strategies that book meetings.

Stefano Sechi·Jun 21, 2026·13 min read
SDR Objection Handling: Build Confidence That ConvertsObjection Handling

SDR Objection Handling: Build Confidence That Converts

Master SDR objection handling with frameworks, scripts, and practice techniques that turn pushback into pipeline. Train reps to welcome objections.

Stefano Breglia·Jun 21, 2026·13 min read
Cold Call Pacing: Control Tempo to Win More MeetingsCold Calling

Cold Call Pacing: Control Tempo to Win More Meetings

Master cold call pacing to book more meetings. Learn how speech tempo, pause placement, and rhythm control buyer engagement and overcome objections.

Stefano Sechi·Jun 20, 2026·17 min read