SDR

Everything tagged SDR — practical B2B sales advice you can turn into reps.

84 articles

Cold Call Confidence: Train Reps Who Sound Like They BelongCold Calling

Cold Call Confidence: Train Reps Who Sound Like They Belong

Cold call confidence isn't innate—it's trained. Build reps who sound authoritative, handle silence, and project certainty on every dial.

Stefano Sechi·Jun 28, 2026·11 min read
SDR Battlecards: Build a System That Wins Every ObjectionSDR Playbook

SDR Battlecards: Build a System That Wins Every Objection

SDR battlecards equip your team with instant, proven responses to every objection. Learn how to build, deploy, and maintain a battlecard system that converts.

Stefano Breglia·Jun 27, 2026·13 min read
Objection Handling Role-Play: Train Reps Who Convert PushbackObjection Handling

Objection Handling Role-Play: Train Reps Who Convert Pushback

Objection handling role-play builds muscle memory that turns pushback into pipeline. Learn how to design practice scenarios that prepare reps for real conversations.

Stefano Sechi·Jun 26, 2026·16 min read
Cold Call Rejection Handling: Turn No Into Your Next MeetingCold Calling

Cold Call Rejection Handling: Turn No Into Your Next Meeting

Master cold call rejection handling with 9 tactical responses that keep prospects engaged. Learn what to say when they hang up, dismiss you, or say 'not interested.'

Stefano Breglia·Jun 25, 2026·11 min read
SDR Career Path: Map Your Journey From BDR to LeadershipSDR Playbook

SDR Career Path: Map Your Journey From BDR to Leadership

Navigate every stage of the SDR career path with clarity. Discover timelines, skills, and promotion triggers from BDR to AE, manager, and beyond.

Stefano Sechi·Jun 24, 2026·13 min read
Cold Call Opening Lines: 11 Proven First Sentences That WorkCold Calling

Cold Call Opening Lines: 11 Proven First Sentences That Work

The first sentence of your cold call determines whether you get 10 seconds or a dial tone. Here are 11 cold call opening lines that actually book meetings.

Stefano Sechi·Jun 23, 2026·17 min read
SDR Promotion Criteria: Build a Framework That Wins Buy-InSDR Playbook

SDR Promotion Criteria: Build a Framework That Wins Buy-In

Define clear SDR promotion criteria that align your team, reduce attrition, and build a repeatable path from SDR to AE. Framework, metrics, and real examples inside.

Stefano Sechi·Jun 23, 2026·13 min read
Cold Call Objection Handling: 9 Techniques That Win MeetingsCold Calling

Cold Call Objection Handling: 9 Techniques That Win Meetings

Master cold call objection handling with 9 proven techniques. Learn exactly what to say when prospects push back—and turn resistance into booked meetings.

Stefano Sechi·Jun 23, 2026·15 min read
SDR Compensation Plans: Design Structures That Drive BehaviorSDR Playbook

SDR Compensation Plans: Design Structures That Drive Behavior

Build SDR compensation plans that reward the right activities, align with business goals, and motivate reps to hit quota consistently.

Stefano Sechi·Jun 23, 2026·17 min read
Cold Call Voicemail Strategy: 7 Tactics That Get CallbacksCold Calling

Cold Call Voicemail Strategy: 7 Tactics That Get Callbacks

Most cold call voicemails get deleted in seconds. Learn the 7 proven tactics that turn voicemail into a callback engine—with scripts and timing.

Stefano Sechi·Jun 22, 2026·15 min read
SDR Performance Improvement Plans: Fix Underperformance FastSDR Playbook

SDR Performance Improvement Plans: Fix Underperformance Fast

Learn how to build SDR performance improvement plans that rescue struggling reps, protect quota, and avoid the cost of mis-hires—with frameworks that work.

Stefano Sechi·Jun 22, 2026·13 min read
Cold Call Follow-Up Strategy: Turn No-Answers Into MeetingsCold Calling

Cold Call Follow-Up Strategy: Turn No-Answers Into Meetings

Most reps quit after three dials. Learn the exact cold call follow-up strategy that turns no-answers into booked meetings—timing, cadence, and what to say.

Stefano Breglia·Jun 22, 2026·13 min read