AI

Everything tagged AI — practical B2B sales advice you can turn into reps.

280 articles

Sales Coaching Metrics: What to Measure Beyond Win RateSales Coaching

Sales Coaching Metrics: What to Measure Beyond Win Rate

Win rate only tells part of the story. Learn the 7 sales coaching metrics that predict performance, reveal skill gaps, and prove ROI—before deals close.

Stefano Breglia·Jun 16, 2026·16 min read
Sales Coaching Frequency: How Often Should You Coach Reps?Sales Coaching

Sales Coaching Frequency: How Often Should You Coach Reps?

How often should you coach sales reps? Get the data-backed cadence that balances growth with productivity—and avoid the extremes that hurt performance.

Stefano Breglia·Jun 15, 2026·12 min read
AI Sales Coaching Tools: How to Choose the Right PlatformAI & Sales

AI Sales Coaching Tools: How to Choose the Right Platform

AI sales coaching tools promise faster ramp, better win rates, and scale. Here's how to evaluate platforms and pick one that actually delivers results.

Stefano Sechi·Jun 15, 2026·15 min read
Objection Handling Training: Build Reps Who Win Every PushbackObjection Handling

Objection Handling Training: Build Reps Who Win Every Pushback

Traditional objection handling training fails because it's one-and-done. Learn how to build a continuous practice system that turns every rep into a confident closer.

Stefano Breglia·Jun 15, 2026·12 min read
AI Sales Coaching vs Human: Which Delivers Better Results?AI & Sales

AI Sales Coaching vs Human: Which Delivers Better Results?

AI sales coaching and human coaching each have strengths. Discover which approach—or combination—delivers the fastest ramp, highest win rates, and best ROI.

Stefano Breglia·Jun 14, 2026·12 min read
SDR Coaching: How to Train Reps Without Pulling Them Off the PhonesSDR Playbook

SDR Coaching: How to Train Reps Without Pulling Them Off the Phones

Learn how to deliver high-impact SDR coaching without sacrificing daily activity. Proven frameworks for training reps in the flow of work.

Stefano Sechi·Jun 14, 2026·14 min read
AI Sales Training ROI: How to Measure and Prove the ImpactAI & Sales

AI Sales Training ROI: How to Measure and Prove the Impact

Learn how to calculate AI sales training ROI with concrete metrics, benchmarks, and frameworks that prove impact to leadership and justify budget.

Stefano Sechi·Jun 14, 2026·15 min read
AI Sales Objection Handling: Train Reps to Win Every PushbackAI & Sales

AI Sales Objection Handling: Train Reps to Win Every Pushback

AI sales objection handling uses role-play and voice simulation to train reps on every pushback scenario. Learn how to deploy it to boost win rates fast.

Stefano Sechi·Jun 13, 2026·13 min read
Discovery Call Preparation: 7 Steps to Uncover Real PainDiscovery

Discovery Call Preparation: 7 Steps to Uncover Real Pain

Master discovery call preparation with a 7-step framework that helps SDRs and AEs uncover genuine pain, qualify faster, and close more deals.

Stefano Sechi·Jun 13, 2026·13 min read
AI Sales Role-Play: How It Trains Reps Better Than HumansAI & Sales

AI Sales Role-Play: How It Trains Reps Better Than Humans

AI sales role-play delivers unlimited practice, instant feedback, and zero judgment. Here's why it outperforms traditional training—and how to deploy it.

Stefano Breglia·Jun 13, 2026·14 min read
Ethical AI in Sales: Where to Draw the LineAI & Sales

Ethical AI in Sales: Where to Draw the Line

Ethical AI in sales isn't about banning automation—it's about knowing where humans must stay in control. Here's where to draw the line in 2025.

Stefano Breglia·Jun 12, 2026·16 min read
AI Personalised Outbound: Scale 1:1 Messaging Without Losing QualityAI & Sales

AI Personalised Outbound: Scale 1:1 Messaging Without Losing Quality

Learn how to use AI personalised outbound to craft hyper-relevant messages at scale. Tactical frameworks, tools, and real examples inside.

Stefano Breglia·Jun 12, 2026·16 min read