Account Executive

Everything tagged Account Executive — practical B2B sales advice you can turn into reps.

14 articles

Objection Handling Role-Play: Train Reps Who Convert PushbackObjection Handling

Objection Handling Role-Play: Train Reps Who Convert Pushback

Objection handling role-play builds muscle memory that turns pushback into pipeline. Learn how to design practice scenarios that prepare reps for real conversations.

Stefano Sechi·Jun 26, 2026·16 min read
Objection Handling Scripts: 12 Word-for-Word Responses That WorkObjection Handling

Objection Handling Scripts: 12 Word-for-Word Responses That Work

Master objection handling scripts with 12 proven, word-for-word responses for price, timing, competitor, and authority objections that book meetings and close deals.

Stefano Sechi·Jun 18, 2026·14 min read
Discovery Call Agenda: Build a Structure That Wins DealsDiscovery

Discovery Call Agenda: Build a Structure That Wins Deals

A discovery call agenda keeps you in control, builds trust, and uncovers the intel that closes deals. Here's how to build one that actually works.

Stefano Breglia·Jun 17, 2026·11 min read
Discovery Call Note-Taking: Capture Intel That Closes DealsDiscovery

Discovery Call Note-Taking: Capture Intel That Closes Deals

Master discovery call note-taking with frameworks that capture buyer pain, decision criteria, and next steps—so your deals don't stall in limbo.

Stefano Breglia·Jun 16, 2026·16 min read
AI Sales Coaching vs Human: Which Delivers Better Results?AI & Sales

AI Sales Coaching vs Human: Which Delivers Better Results?

AI sales coaching and human coaching each have strengths. Discover which approach—or combination—delivers the fastest ramp, highest win rates, and best ROI.

Stefano Breglia·Jun 14, 2026·12 min read
Discovery Call Mistakes: 9 Errors That Kill Deals Before DemoDiscovery

Discovery Call Mistakes: 9 Errors That Kill Deals Before Demo

Avoid the discovery call mistakes that lose deals. Learn the nine critical errors SDRs and AEs make—and exactly how to fix them before your next call.

Stefano Breglia·Jun 14, 2026·13 min read
SDR to AE Handoff: Build a Clean Process That Wins DealsSDR Playbook

SDR to AE Handoff: Build a Clean Process That Wins Deals

A broken SDR to AE handoff kills pipeline velocity and deal quality. Learn how to design a seamless transition process that protects revenue and accelerates close rates.

Stefano Sechi·Jun 12, 2026·13 min read
Multithreading Sales: How to Reach Every Deal StakeholderDiscovery

Multithreading Sales: How to Reach Every Deal Stakeholder

Multithreading sales means engaging multiple stakeholders in parallel. Learn tactical frameworks, scripts, and mapping strategies to de-risk deals.

Stefano Breglia·Jun 11, 2026·13 min read
How to Handle Price Objections Without DiscountingObjection Handling

How to Handle Price Objections Without Discounting

Master price objection handling with seven tactical frameworks that protect margin, build value, and close deals without resorting to discounts.

Stefano Sechi·Jun 11, 2026·16 min read
MEDDIC Sales Qualification: A Tactical Guide for SDRs & AEsDiscovery

MEDDIC Sales Qualification: A Tactical Guide for SDRs & AEs

Master MEDDIC sales qualification with this tactical guide. Learn how SDRs and AEs use Metrics, Economic Buyer, Decision Criteria, and more to close complex B2B deals.

Stefano Breglia·Jun 10, 2026·16 min read
The Complete Guide to Sales Discovery Calls (2025)Discovery

The Complete Guide to Sales Discovery Calls (2025)

Master every sales discovery call with proven frameworks, question banks, qualification criteria, and next-step strategies that turn prospects into pipeline.

Stefano Sechi·Jun 10, 2026·28 min read
The Complete Guide to Sales Objection HandlingObjection Handling

The Complete Guide to Sales Objection Handling

Master every sales objection with proven frameworks, exact language, and step-by-step strategies for price, timing, competitor, authority, and need objections.

Stefano Breglia·Jun 10, 2026·35 min read